Why brand anything?
We all understand that each business in the world has a brand. A logo, certain colours, slogans or taglines, fonts, maybe photography styles, writing styles, and so on.
Businesses need a consistent and appealing identity. They appear professional and attractive to people as a result.
Great brands have a presence. A weight. They make people feel a certain way:
- Reassured: Yale
- Excited – Ferrari
- Comforted – Tetley
- Professional – Apple
- Full of dread about the afternoon ahead – Ikea
That last one might just be me. But that one little Swedish word does evoke very strong emotions. We instantly visualise ‘Ikea’ in our minds and everything it means to us. And that’s powerful branding.